"The hope is this is how stands out - but it remains to be seen if it works,” said von Ahn. The idea is that by throwing softballs occasionally, users won’t get too frustrated and ragequit. An app isn’t a teacher - you can always just close it and do something else. You know what happens now!” with an ADT security warning of an intruder below it.Īll jokes aside, the app also uses other tricks to keep users engaged - von Ahn says that Duolingo will sometimes give users questions that it knows they’re likely to get right. One meme circulated online is of a (fake) Duolingo notification that reads “Looks like you forgot your Spanish lessons again. We’ll stop sending them for now.”īut Duolingo’s mascot owl has become something of a meme, with people imagining more extreme lengths it could go to encourage engagement. One reads “These reminders don’t seem to be working. It also uses notifications which, some have argued, passive-aggressively guilt you into continuing a course. Gamification works - The “secret sauce,” as they say, is Duolingo’s use of a reward system with digital coins and winning streaks to entice users to continue taking lessons. Last year, Duolingo launched a simple app for children that teaches them not a new language, but just how to read. So clearly there’s a lot of demand for the language learning offering, and Duolingo thinks math will open up even more opportunities. In a filing back in July, the company reported annual revenue from the past year of $161 million, which mostly comes from its premium subscription that removes advertisements and offers other perks. Duolingo / BBCĭuolingo went public this summer and now has a valuation of roughly $6 billion. A mockup of what the Duolingo math version might look like.
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